METAvivor Won’t Go Quietly Into the Night

This is an important issue in healthcare education and advocacy–talking about more difficult diagnoses.

The Healthcare Marketer

An Introduction to METAvivor

METAvivors are different from traditional cancer survivors ( This is a community of people living with stage IV cancer, and advocating for the research that may, one day, save their lives or the lives of others like them. The “meta” in METAvivor is a reference to Metastatic Breast Cancer (MBC) – or stage IV breast cancer. When breast cancer has spread to non-adjacent parts of the body (brain, spine, lungs) it is considered to be metastatic. The cancer has metastasized. This is the advanced breast cancer that kills; and it kills as many as 40,000 people each year. It is important to note that there has been no decline in the number of annual deaths due to MBC over the last two decades. None. Yet, of the billions raised annually for breast cancer research, only 2% goes to MBC – even though 30% of …

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